Sears Adopts OpenID Technology
6 July 2009OpenID goes retail at Sears and Kmart:
Sears Holdings Corp. announced today that it is the first major retailer to launch the Open ID platform for Sears Communities, which will connect over 1 million monthly visitors via MySears and MyKmart sites to major social media.
The OpenID universal login standard enables visitors to consolidate their Internet identity by providing them a single login for all of their online interactions. This is the first step toward enabling customers to log in to Sears communities using their social IDs rather than set up new accounts. This covers the most popular, familiar web sites such as Google, Facebook, MySpace, Yahoo! and Twitter.
Through this new innovation, users in the Sears and Kmart communities can use the ID and password they already have to write product reviews and can share information on products, services and solutions. Future updates planned with the OpenID platform will allow users in the communities to share their posts and product reviews with friends easily via Facebook.
“We’re constantly looking for ways to stay innovative in our online initiatives by identifying and implementing technologies that help our users navigate our communities with ease,” says Rob Harles, Sears’ vice president of community. “Our adoption of the OpenID technology helps simplify our customers’ online experience and ultimately helps us meet our goal of ensuring our customers have the most efficient shopping experience possible.”
MySears and MyKmart community sites are online destinations that give consumers a variety of ways to share in-depth information about products, helping make their purchase decisions easier. Visitors to MySears and MyKmart have the opportunity to write product reviews, post comments on the reviews of others, participate in discussion boards and post ideas for the community to vote on. Customers also have access to special offers and coupons in return for their participation in the community.
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